Cracknell

Identity as a practise:

"Distinctiveness, responsiveness and sustainability combined with uncompromising professionalism make us the preferred choice for high-profile projects.  

We believe landscape architecture is about creating community and culture as much as it’s about creating spaces. Our designs centre people in their environment, improving the lives and wellbeing of the communities we shape. Everything that we do is intended to improve the lives of the people who will use the spaces we design, even when details that we labour over often go unnoticed. 

Our design process starts with the client's vision and ensures to hold the needs of people front and centre. The initial concept stage brings together some of the brightest and most creative minds to translate the client’s requirements into a vision to be executed. 

Our specialist expertise allows us to push the boundaries of the brief, explore new ways to innovate and find a fresh viewpoint on elements including shapes and materials."

I always found it difficult to pick out the subliminal meaning of practises' websites. What are they getting at? What do they really mean? Are they true to what they're suggesting?

Now from looking at the chosen pictures, colour theme and branding it is slightly easier to identify their work culture, the importance of collaboration, the type of methods they use and aspirations for the company. Cracknell I think presents themselves very well and they very much do design for civic spaces that embraces the culture present. 

For me these are important values, the more I look at practises the more I am able to identify what is important to me a designer and the ethics that are important to me. 

Overall, their work comes across as very much commercial, sleek and modern. But their values of being people-centered is evident regardless of the environment, as seen in this urban and beach front environment.